Personal injury attorneys across the globe should be using social media to help market their service. It isn’t just for the kids anymore, and social media websites like Facebook, Twitter and others may very well be one of the best ways to recruit clients to the firm, especially as a DUI Lawyer. But, what makes a difference in good social media marketing that enhances the firm instead of that which does no good? Yes, there is a difference, and it is important to understand what they are.
Take Advantage of them All
First of all, don’t think that you need an account with just one social media site. All too often individuals and businesses alike think that Facebook is all be it. While it is king of social media, it is necessary that you have accounts elsewhere as well. Not everyone is using the same sites, and you don’t want to miss out on any of it.
Be sure that you are posting new material across these it’s as well. No one wants to see the same thing on each of your pages. why is there even a reason to follow or like you on all of the pages if they’ll see the same things?
What Will You Post?
Post lots of information on the social media sites that pertain to your firm, cases and similar information. But, also make sure that there is fun to be had too. You want to let clients know that you’re professional but it is just as important to show your fun side too.
Remember not to post too often, but do not post too little, either. You want to stay on the top of people’s minds without aggravating them. This is the easiest way to get things done. One or two times per day is fine, unless there is something important going on, then only as necessary. If you choose to post less often, that is acceptable as well, but keep in mind that you should make an effort to post no less than weekly.
Using This information to Your Advantage
With this information in tow your law firm can make the most out of their effort on social media. It is a whole lot of fun and certainly worth all of the effort (which, by the way, is very little) that is put into it when there are such optimal results at the end of the day.